North by Northwest
Brand Identity • Marketing • Environmental Design
North by Northwest is a student community serving Florida State University in Tallahassee, FL. The
goal of this rebrand was a fresh identity that felt genuinely tied to both the university and the community itself. Named for its compass-point location, the custom NXNW lettermark works in FSU’s iconic spear, a nod to
the university’s Seminole heritage. Clean and contemporary, the result balances tradition
with the energy of student life.
goal of this rebrand was a fresh identity that felt genuinely tied to both the university and the community itself. Named for its compass-point location, the custom NXNW lettermark works in FSU’s iconic spear, a nod to
the university’s Seminole heritage. Clean and contemporary, the result balances tradition
with the energy of student life.
Brand Identity
Campaign Applications
Marketing Collateral
Branded Applications
Environmental Branding
