Ursa
Brand Identity • Marketing • Environmental Design
Ursa Student Community’s name comes from the Latin word for bear, creating a natural connection between Ursa Major (the Great Bear constellation) and Baylor University’s bear mascot. That idea became the foundation for the identity. I paired a minimalist bear icon with the Ursa Major constellation map and chose a rounded, contemporary typeface that reinforces the space-inspired theme while remaining approachable for a college-aged audience.
Brand Identity
Campaign Applications
Marketing Collateral
Branded Applications
Environmental Branding
