Sol
Brand Identity • Marketing • Environmental Design
Sol is a student community in Tempe, AZ, serving students at Arizona State University. The goal of this
rebranding project was to create a fresh, contemporary identity for a college-aged audience. Because the sun is central to Arizona State University’s identity, the name Sol was a natural fit. Rather than relying on a literal sun icon,
I used a series of colorful, radiating rings that evoke the sun in a more abstract, memorable way. Paired with a clean, modern sans serif wordmark, the identity feels energetic, approachable, and sophisticated while remaining
flexible across signage, marketing collateral, and digital applications.
rebranding project was to create a fresh, contemporary identity for a college-aged audience. Because the sun is central to Arizona State University’s identity, the name Sol was a natural fit. Rather than relying on a literal sun icon,
I used a series of colorful, radiating rings that evoke the sun in a more abstract, memorable way. Paired with a clean, modern sans serif wordmark, the identity feels energetic, approachable, and sophisticated while remaining
flexible across signage, marketing collateral, and digital applications.
Brand Identity
Campaign Applications
Marketing Collateral
Branded Applications
Environmental Branding
