Rowe Vinings
Brand Identity • Marketing • Environmental Design
Rowe Vinings takes its name from Nellie Mae Rowe, the celebrated Atlanta artist whose vibrant mixed-
media works depicted scenes of family, friends, flowers, plants, and animals. The goal of the identity was not to imitate her artwork, but to capture its spirit. Her expressive use of color and the handcrafted quality of her crayons, markers, and pencils inspired a visual language that feels lively, artistic, and approachable. The custom wordmark balances that sense of whimsy with a grounded, contemporary character, creating an identity that feels
distinctive while conveying the warmth and sophistication of home.
media works depicted scenes of family, friends, flowers, plants, and animals. The goal of the identity was not to imitate her artwork, but to capture its spirit. Her expressive use of color and the handcrafted quality of her crayons, markers, and pencils inspired a visual language that feels lively, artistic, and approachable. The custom wordmark balances that sense of whimsy with a grounded, contemporary character, creating an identity that feels
distinctive while conveying the warmth and sophistication of home.
Brand Identity
Campaign Applications
Marketing Collateral
Branded Application
Environmental Branding
